Daneh – Habit-Building & Challenge App for Homemakers

As the product designer for Daneh, a mobile application designed specifically for homemakers, I was responsible for creating both version 1 and version 2 of the product. The app helps users discover themed challenges and build healthy, sustainable habits in areas such as wellness, productivity, and self-care. After launching the first version, we ran A/B tests and conducted user interviews with homemakers to better understand engagement patterns, pain points, and motivational triggers. Collaborating closely with the product manager, I led the redesign of version 2—refining user flows, simplifying challenge participation, and improving progress tracking features. I also ensured consistency and scalability by applying the Morph Design System throughout the redesign. The updated version offered a more intuitive, supportive experience aligned with user needs, leading to higher retention and better habit completion rates.